︎ Yutao Fang                                                 Showreel                                                   Gallery                                                   Info                                                ︎    ︎    ︎ 

The Voices of Hatching

元古未来:孵化之声 孕育之海

Branding for Artistic Jewelery Brand ANCIENT FUTURE SS22   |   2022 

ANCIENT FUTURE is a jewelry brand by artist Qin Xu in 2020. The brand is focusing on transforming naturally
nurtured objects into body accessories that can be worn without rules. The texture, color, and breath originating from nature are repeatedly touched and felt by people during the hand-making process. Through touching and wearing the accessories, the product unifies the energies from the human being and nature.

Through strict requirements on aesthetics, ANCIENT FUTURE is committed to wearing accessories as a channel to obtain beauty, so that people can feel self-confidence and joy through being gorgeous and gaining energy. ANCIENT FUTURE advocates reducing the waste of resources in the design process by transforming organic and recycled materials. ANCIENT FUTURE encourages people to establish a close relationship with nature, and to poetically explore the hidden beauty in their life.

I. The Ocean of Breeding


Seawater, the water of life, the water of nurture.

When the sea level finally engulfs the land, will the human beings - who evolved from a primitive

cell in the ocean to multicelled landcreatures - return to the starting point of life in order to


Through the observation of nature, and the imagination of the development trend of our modern

society, as well as research into the shamanic culture of northern China, Ancient Future virtualized

a future marine religion called AQUINKA. In the future of frequent natura disasters and depleted

resources, human beings who have returned to live in the sea have rekindled their admiration for the

power of nature, just like the worship of primitive religions. This series will revolve around future

marine humans who believe in AQUINKA, imagining their wear, symbols and languages, rituals, and

life scenes. May we as human beings re-examine our relationship with nature.

II. The Rage of Sea

Shaman: Umesiben Mama
The fourth quarter “Female Sea D in the desig Dance Song"

However, the King of Han in Women Island is commonly known as the Bigan witch,

Do not underestimate the thirty beautiful girls beside her,

Magical geniuses who are known for their prestige.

All tattooed; bare feet, bare muscles, long hair draped their waist,

Underarm sea bay leaves and fish skin armguards,

Can sing and dance, sing like the sound of fish,

As the saying goes, "Nima Hajiregang Uchun",

To imitate Anchang fish spit out small fish in four seasons

The tone is like a sacrificial song,

Its meaning is incomprehensible,

Only for witches to communicate.

Their dance is spectacular,

Fascinating the enemy.

The tattooed dancers skillfully apply the nine-color island mud on skin,

Encountering the enemy, they start fight like queen bees,

Dumb dance, all colors shake.

Suddenly they are dancing like a swaying lonely branch,

Suddenly like a sea anemone- unfurled arms,

Suddenly like seafood - colors dye the ground,

Suddenly like the ground and island lotus blooming.

The colors mottled,

the posture is peculiar.

Shrinking and stretching,

Shaking and moving.

The foreign enemy is infatuated with emotion,


Melting and captivated,

Captured unconditionally,

Women Island is not cold in all seasons,

Rest and sleep in the cave.

The witch protects herself with vines,

Moving with the wind,

South and North,

West and East,

Arranging fragrant fruits and surimi in the cave,

To lure outcomers into the cave because of hunger and thirst,

The turtle in the urn throws itself into the cage.


Photographer: Chunhao Yang @ychychychh

Creative Director: Qin Xu @quin_xu
                            Sikai Liao @suka_lazeri

Model: Yuhan Zhou(DZ Model)@zhouyuhaan_

Stylist:Namevarg @namevarg.ltd


Music:Qin Xu

Hair Stylist:Da Li(Jogostudio) @edajogo

Makeup & Nail Artist:Wendi Liu @ddis_a_pig


Photo Development:Perfectprint 


Assitant:Jiaqi Wang

Digital Artist:Yutao Fang @scia_f

Graphic Designer:Shiqing Chen
                              Sha Liu @liushaxx

Special thanks:Xiaoyou Ruan @rkoyuu
摄影: 杨淳昊

创意策划: 徐沁




Music 配乐:徐沁


化妆 & 美甲:刘闻笛






平面设计:Shiqing Chen